Jaffna, September 2025 – Asia Asset Finance PLC (AAF), one of Sri Lanka’s fastest-growing and most trusted non-banking financial institutions, marked its 55th anniversary in grand style with two unforgettable celebrations in the Northern Province. The first was held in Killinochchi on the 5th of September 2025, followed by another landmark event in Jaffna on the 6th of September 2025. Each celebration welcomed more than 500 distinguished guests, including long-standing customers, community leaders, and key stakeholders, reflecting the loyalty and trust AAF has built over decades.
These ceremonies also commemorated the fifteenth anniversary of Asia Asset Finance’s presence in the Northern Region, a market that has become central to the company’s growth and its mission of financial inclusion. With 24 branches established across the Northern Province, AAF continues to bring financial services closer to rural communities while promoting women’s empowerment and entrepreneurship.
Founded in 1970, Asia Asset Finance has grown steadily over more than 5 decades, establishing itself as a household name in Sri Lanka’s financial services sector. What began as a modest operation has now expanded into a network of 107 branches islandwide. This strength is enhanced by the company’s affiliation as a subsidiary of Muthoot Finance, the world’s largest gold loan company and a multi-billion-dollar financial powerhouse. The partnership provides Asia Asset Finance with global expertise and scale, while allowing it to remain firmly rooted in the trust and local knowledge it has nurtured since its inception.
The anniversary celebrations were also marked by 2 significant expansion milestones. On the 5th of September, the company inaugurated a new branch in Murunkan, followed by the opening of another in Palali on the 6th of September. These openings pushed the company’s network to 107 branches islandwide, reinforcing its commitment to serving both urban and rural communities with greater accessibility.
Adding to the festive spirit, Asia Asset Finance organized a massive Riyapola campaign in Nallur during the anniversary week. The campaign brought together three-wheeler and motorbike sellers, individual vendors, and eager buyers, creating a lively marketplace where deals and connections flourished. This initiative underscored the company’s ability to blend cultural celebration with financial opportunity, reaching people at grassroots level while strengthening its community presence.
Over the years, Asia Asset Finance has built a diverse product portfolio to meet the needs of its customers. Its services include gold loans, leasing facilities, mortgage loans, fixed deposits, foreign exchange and money exchange services. The company has also taken strides into digital finance with its innovative LuckEwallet app, which enables customers to access services conveniently and securely from their mobile phones. With an A+ Fitch Rating, a 55 year legacy, and the global backing of Muthoot Finance, AAF has consistently proven its resilience, accessibility, and innovation in the financial services industry.
Beyond numbers, Asia Asset Finance has always placed emphasis on financial inclusion and empowerment. The company’s mission is not limited to providing financial services but extends to uplifting women, families, and rural communities across Sri Lanka. By offering financial literacy, accessible loans, and savings opportunities, AAF has positioned itself as a trusted partner in helping individuals secure their futures and realize their aspirations. The Northern Region, where the company now operates 24 branches, exemplifies this commitment. For 15 years, AAF has been a key player in bringing financial confidence and stability to families and small businesses in the region, and the recent anniversary celebrations paid tribute to that journey.
Speaking at the ceremonies, Rajiv Gunawardana, Chief Executive Officer of Asia Asset Finance PLC, reflected on the company’s achievements and vision. “Celebrating 55 years is not just about looking back at our achievements,” he said. “It is about reaffirming our vision for the future. The Northern Region has been a vital part of our journey, and we are proud to celebrate 15 years of growth and service here. With 24 branches in the North, we remain committed to driving financial inclusion, empowering women, and uplifting rural communities. The opening of our new branches in Palali and Murunkan are clear reflections of our mission to bring financial solutions closer to the people who need them most. Backed by the global strength of Muthoot Finance, we look forward with confidence to the next chapter of growth, innovation, and community empowerment.”
The celebrations in Killinochchi and Jaffna served not only as a tribute to the company’s legacy but also as a bold statement of intent for the future. Asia Asset Finance’s strategy of combining local presence with global expertise places it in a unique position to meet the evolving financial needs of Sri Lankans.
As the company moves forward, its focus remains clear: to empower people, transform lives, and ensure that financial inclusion extends to every corner of Sri Lanka. With new branches, innovative digital platforms, and a strong commitment to community-driven initiatives, Asia Asset Finance is poised to continue its dynamic growth for decades to come.
