As Sri Lanka’s financial services landscape continues to evolve, Asia Asset Finance PLC has emerged as a benchmark for sustainable growth, governance, and brand credibility. Closing 2025 on a historic high, the company secured two national accolades at the People’s Excellency Awards 2025 — Fastest Growing Finance Company and Outstanding Finance Company of the Year.
These awards reinforce Asia Asset Finance’s standing not merely as a high-performing institution, but as a trusted financial partner with purpose.
We speak with Roshan Gunasekara, Executive Director and Chief Operating Officer, on what this milestone represents for the brand, the business, and the country.
1. Asia Asset Finance secured two major national awards in 2025. What does this recognition mean for the brand and the organisation?
This recognition represents validation — not just of performance, but of how we do business. Being recognised as the Fastest Growing Finance Company speaks to our momentum, while the Outstanding Finance Company of the Year award affirms the strength of our governance, culture, and values.
For us, brand strength is built on consistency. These awards reflect decades of disciplined growth, responsible leadership, and trust earned across generations of customers.
2. Asia Asset Finance has grown rapidly while maintaining stability. How do you balance ambition with responsibility?
Growth without discipline is temporary. At Asia Asset Finance, ambition is always anchored in responsibility — through strong risk governance, ethical practices, and long-term thinking.
Our approach has been to build institutional strength before scale, ensuring that every phase of growth reinforces customer confidence and stakeholder trust.
3. The Fastest Growing Finance Company award highlights strong momentum. What has driven this success?
Our growth has been driven by three fundamentals: customer-centricity, operational discipline, and digital enablement.
We strengthened our core offerings — gold loans, leasing, mortgages and fixed deposits — while expanding digital solutions that improve accessibility and efficiency via the Luckewallet app. Growth followed naturally because customers recognised consistency, transparency, and value.
4. Asia Asset Finance carries a 55-year legacy and a Fitch A+ rating. How do these credentials strengthen brand trust today?
In financial services, trust is everything. A 55-year legacy and a Fitch A+ rating send a clear signal of stability, resilience, and credibility.
These are not symbolic achievements — they reflect governance standards, prudent financial management, and ethical leadership that customers rely on, especially in uncertain times.
5. How does being the only Sri Lankan subsidiary of global giant Muthoot Finance strengthen Asia Asset Finance’s positioning?
Muthoot Finance provides global strength, scale, and expertise. Asia Asset Finance contributes deep local insight, relationships, and cultural understanding.
Together, this creates a powerful proposition — global credibility with local commitment — allowing us to operate with confidence while remaining deeply rooted in Sri Lanka.
6. With over 100 branches islandwide, how does the organisation maintain community relevance at scale?
Our branch network is a strategic asset, not just a footprint. Each branch represents trust, accessibility, and partnership within its community.
This local presence enables us to serve diverse customer needs while maintaining a consistent brand promise across the island.
7. Asia Asset Finance is also recognised as a Great Place to Work. How does people culture influence brand strength?
Brands are ultimately shaped by people. A strong internal culture translates directly into service quality, accountability, and customer experience.
When employees feel respected and empowered, they become brand ambassadors. This people-first philosophy is central to our long-term success.
8. Beyond financial performance, Asia Asset Finance is known for sustainability and CSR initiatives. Why is this important to the brand?
At Asia Asset Finance, sustainability is integral to how we build long-term trust and relevance. We believe responsible growth must go hand in hand with social and environmental impact.
Our flagship initiative, Asia Asset Clean Sri Lanka – Hetata Atak, reflects this commitment. More than a CSR programme, it is a sustained, employee-driven movement embedded across our branch network. Its impact and authenticity were nationally recognised when Hetata Atak secured two prestigious national awards, reinforcing our leadership in community-driven environmental responsibility.
These initiatives strengthen our brand beyond financial performance, positioning Asia Asset Finance as a responsible corporate citizen committed to building a cleaner, more sustainable future for Sri Lanka.
9. As COO, how do you personally define success beyond financial results?
Success is building an institution that endures — one that customers trust, employees are proud of, and stakeholders respect.
It’s about leaving behind systems, values, and a culture that can sustain excellence long into the future.
10. How do these awards shape Asia Asset Finance’s strategic priorities going forward?
These awards are milestones, not endpoints. They reaffirm that our strategy is working, while reminding us to stay disciplined and forward-looking.
Our focus remains on Innovation, sustainable growth, digital transformation, governance excellence, and deepening customer trust.
11. Finally, what message would you like to share with customers, employees, and stakeholders?
These achievements belong to everyone who believes in Asia Asset Finance — our customers, our people, and our partners.
We will continue to balance ambition with accountability, innovation with stability, and growth with purpose — building a stronger, more resilient financial future for Sri Lanka.
